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THE PROFESSIONALS AT MERLE NORMAN ABQ

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BEVERLY BACA, OWNER
Certified Skin Consultant and Makeup Artist
 

With over 30 years of experience as a dedicated paralegal, I built my career on precision, trust, and helping others feel confident and supported. Alongside that career, I’ve had a lifelong passion for beauty and skincare—beginning at just 16 years old when I first discovered Merle Norman Cosmetics.

That early introduction turned into a lasting love for the brand’s commitment to quality, results, and personal care. Today, as the owner of a Merle Norman Cosmetics & Spa, I’m proud to combine my professional background with my passion for helping others look and feel their best.

My goal is simple: to provide a welcoming, personalized experience where every client feels valued, confident, and cared for—whether they’re exploring skincare, cosmetics, or spa services. I believe beauty is not just about appearance, but about confidence, self-care, and feeling your very best every day.

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DANIELLE KAHAN, STUDIO MANAGER
Certified Skin Consultant and Makeup Artist
As an Albuquerque native, Danielle Kahan has had over 10 years of experience teaching and applying cosmetics wether that be for a special event or just a new technique useful for everyday. She offers many tips and tricks to meet your personal needs for your makeup and skincare regimen. Danielle is a self-taught Makeup Artist and a Merle Girl since early 2016. She believes makeup is not meant to disguise flaws but to enhance the beauty that already exists, to truly empower you. Call today and make an appointment for an express makeover or free consultation with Danielle!

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VIVIAN DAVALOS
Aesthetician
 

Vivian Davalos is a dedicated and passionate aesthetician committed to helping clients look and feel their very best. With a keen eye for detail and a personalized approach to skincare, she specializes in enhancing natural beauty while promoting healthy, radiant skin.

With experience in advanced skincare treatments, customized facials, and client-focused care, Vivian takes the time to understand each client’s unique needs and goals. Her gentle touch, combined with her knowledge of effective products and techniques, ensures every service is both results-driven and relaxing.

Vivian believes that confidence begins with self-care, and she strives to create a welcoming, comfortable environment where every client feels valued and cared for. Whether you’re looking for rejuvenation, maintenance, or a little pampering, she is dedicated to delivering an exceptional experience every time.

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MARY JO LEES
Hair stylist

Mary Jo has been a Stylist for over 32 years, working behind the chair, as an Educator and in Salon Management. She has worked hard over the years taking Advanced and Master Level Education to keep up with the ever-changing trends and techniques.
Master Haircutting Certifications from Razor Cutting, Clipper Cuts, Bumble & Bumble, TIGI, Kenra and more.
Advanced/Master Color training and Certifications with Matrix, Redkin, Joico, Wella, Schwarzkoph, and more. 
Certified Master Pedicurist from North American School of Podology.
Mary Jo wants her clients to know they are in capable hands and they leave feeling beautiful!
Thesalonbyjo@gmail.com
505-615-6878
 




 
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FIDEL OLGUIN
Hair Stylist

With an incredible 51 years of experience as a professional hairstylist, Fidel Olguin has dedicated his life to the art of beauty and personal transformation. Throughout his career, Fidel has built a reputation for precision, creativity, and truly understanding his clients’ needs.
His decades behind the chair have allowed him to master a wide range of styles, techniques, and trends—while never losing sight of the importance of personalized service. Fidel believes that great hair is not just about style, but about confidence and helping each client feel their very best.
Known for his consistency, skill, and warm approach, Fidel continues to bring passion to his work every day, creating timeless looks and lasting relationships with the clients he serves.
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